Xyfex Blog

Free tips, recent news
Tags >> marketing
Nov 14
2008

University of Acadia Students Association gets a Facelift!

Posted by Roch St-Georges in web design , marketing , internet

University of Acadia Students Association

We've been hard at work this time with the Students Association at Acadia University. They were looking for a website that would allow them to post blog articles, add available rental units, sell items in an online store and a forum where it's users can interact. Once again Xyfex Media provided them with the tools to do so.

Sep 30
2008

Casa Mia Italian Restaurant gets a new website

Posted by Roch St-Georges in web design , marketing

 Located in Sandy Hill this restaurant offers authentic Italian cuisine in a warm cozy atmosphere. Great for business meetings, romantic dates or family dinners.

 Our great friend at Casa Mia wanted a website that would deliver great information about the restaurant to potential customers online. The website features restaurant specials, the menu, contact information, a map to quickly find the restaurant as well as pictures.

Aug 30
2008

Websites for Real Estate Agents

Posted by Roch St-Georges in web design , marketing

We at Xyfex Media understand how important internet is as a marketing tool. That's why we came up with a new tool for real estate agents.

Aug 11
2008

Promotional Inflatables - Sky Dancers

Posted by Roch St-Georges in marketing

They have one main objective: Grab the attention of passer-bys.  Once you see one of these in action you quickly understand why they work. Note that these promotional inflatables tend to work better in areas with high traffic.

Jul 28
2008

Advertise your services online for free in Ottawa

Posted by Alex Walter in marketing

The internet can be used as a tool to reach potential customers, and best of all it can be done for free! Advertising in the classified section of your local newspaper, can cost you around $50 a week.  On the internet, there are ways to reach potentially limitless customers, for free!

Jul 25
2008

Importance of Promotional Products

Posted by Roch St-Georges in marketing

Now more than ever businesses everywhere are getting more and more aggressive when promoting their business and products.  If you want to remain competitive you have to use the best tools, products and strategies to market yourself.

You need to be asking yourself questions such as "How will I attract new customers?" and "How can I keep my existing clients?"

Jul 23
2008

What in the name of god is Search Engine Optimization?

Posted by Mat Lowrey in web design , marketing , internet

Search Engine Optimization, or SEO, is the art of taking a website and pushing it up the ranks of the major search engines. SEO first emerged in the late 90s as powerful search engines such as Google were coming to the forefront. Web masters soon realized that in order to succeed online they needed to work to have their websites in the top ranks of search results.

Promoting or "optimizing" a website was at first a simple and direct matter, involving only a few well known factors. The first generation of search engines relied on what are known as metatags to categorize the content of a web page. A metatag, however, did not have to relate in any way to a website's content. This soon resulted in search results that had nothing to do with what the user was looking for. This was a result of both bad design and abuse of the system.